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SK Sakib
10 avr. 2022
In Get Started with Your Forum
This is where Snickers probably went viral Whatsapp Number List unintentionally. They withdrew this controversial ad within days of its launch and profusely apologized for any "misunderstanding that may have been caused" after the 20-second clip was widely condemned for being homophobic. The ad shows gay Spanish influencer Aless Gibaja Whatsapp Number List ordering a “sexy orange juice” throughout camp , while a friend exchanges surprised looks with the waiter. He responds by handing Gibaja a Snickers ice cream, and after one bite, Gibaja changes into a bearded man with a deep voice. "Better?" asks the friend. “Better,” the man replies as the tagline reads: “You're not yourself when you're Whatsapp Number List hungry.” Also read: Marketing the Rainbow: from representation to respect This slogan has been used by Snickers for years, including in very funny Super Bowl commercials with the likes of Betty White , but also Liza and Aretha made an appearance, as did Joan Collins : everything revolves around the "Diva" theme and not be yourself. The ad was heavily criticized, with some calling for a boycott. Not only the 'COC of Spain' responded, but also the Spanish minister for equality, Irene Montero, contributed. “I wonder who would think it a good idea to use homophobia as a Whatsapp Number List business strategy,” she said on Twitter. “Our society is diverse and tolerant. Hopefully those who have the power to decide what we see and hear in advertisements and TV shows will learn that too.” The incident came shortly after Spain was rocked by the fatal beating of a young man in a homophobic assault.
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